Recover customers leaving the website. Reports, surveys, analyses Millward Brown in the AUTOwybory Polaków report shows what are the most important factors that guide us when choosing a car and where and how we look for information about the brand, manufacturer and seller. According to statistics, of buyers choose cars that are economical to use and maintain, the second criterion being the price. of respondents decide to buy based on this factor. The next places were taken by such issues as car brand indicated by of people vehicle appearance of buyers car size important to Those interested in the secondary market take into account the age and mileage of the carIn the same report we find further, very important information for our business.
As many as of people who buy a car obtain information about it from the Internet The sources of knowledge are usually internet forums, automotive portals and manufacturers whatsapp mobile number list websites. For customers and future users, it is important to know about the use of the vehicle and its operation. A particularly large number of people, as many as browse thematic forums, and portals about cars are a source of knowledge for Women are more often guided by the opinion of their relatives, of the surveyed women do so, men prefer to use the automotive press. Another important, interesting statistic concerns the purchase of used and new cars.
When buying a used vehicle, we use the knowledge of the family or portals, in the case of new cars we also rely on the knowledge of dealers. Knowing the trends and consumer behavior, it is much easier for us to adjust the content on the website, increase conversion and improve the quality of customer service. But before we start, there is one very important thing to note. Looking through some dealers websites, you can see that they are outdated, not to mention that many of them have not been adapted to mobile devices. As a result, browsing them using the phone may make the customer give up further contact attempts.